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OUR STORY

Inspiring your inner spirit

Zenelle wishes to empower you to express your own inner beauty and natural body shape, comfortably and confidently. Rather than following faddish trends, we want to be in harmony with nature and celebrate our feminine connection to mother earth.

My STORY

Hi, I’m Sarah Alsady, the woman behind Zenelle

Here’s my story: For 12 years I had a successful career in the corporate world. During this time, I also gave birth to three wonderful children. When my third child was born in 2016, my whole world turned upside down. I suddenly had to quit my job and move to Saudi Arabia where I became a housewife.
I was at a big turning point in my life. Don't get me wrong, I LOVE being a mum but ONLY being a mother with no professional goal in sight simply wasn’t enough for me and sent me into a spiralling depression.

My inner battle to pull myself out of this became a journey of self-discovery through which I connected to my true passions and full potential. I began to explore things I hadn't had time for in the hustle and bustle of corporate life. I taught myself to cook creatively, I started exercising to strengthen muscles that had become soft from years of sitting in an office chair, and I threw away the damaging hair tools I had been using to tame my bouncy curls to make myself look more "professional". I was at the beginning of an exciting journey that in 2020 took me to the breathtaking island of Bali and encouraged me to launch Zenelle, a clothing line that combines all my values in a timeless fashion.

You may be wondering what "Zenelle" means. I actually created this name to express the concept of "Zen of a centred woman". My wish with Zenelle is for every woman to feel relaxed, confident and beautiful in her own natural skin. I want to challenge women to embrace and celebrate their natural feminine beauty every day and to choose nature over the noise of what looks "trendy". Using natural materials & dyes that are kind to our skin and empowering the women who make them were an absolute MUST for me.

I hope you enjoyed getting to know my story a little and I wish for you to live your truth while wearing your Zenelle!

Love, Sarah